In today’s digital landscape, managing video content effectively is crucial for organizations. This webinar focused on strategies to optimize video content retention, ensuring that your library remains relevant and cost-effective. Here’s a breakdown of the key points discussed.
Key Takeaways
Optimize Your Budget: Learn how to manage and reduce storage costs by archiving or deleting outdated videos.
Employ Content Hygiene Policies: Keep your video library fresh and relevant by regularly reviewing and updating content.
Differentiate Between Storage and Archiving: Understand the importance of knowing what content needs to be readily accessible versus what can be archived.
Enhance Content Quality: Utilize tools to improve video quality and engagement, ensuring your audience receives high-value content.
Understanding Budgeting for Video Content
Budgeting is a hot topic for many organizations today. With the rising costs of cloud storage, it’s essential to have a strategy in place. For instance, one customer discovered that over 30% of their stored videos hadn’t been viewed in the last two years. By archiving or deleting these videos, they saved thousands annually.
To avoid unnecessary costs, it’s recommended to review your video content regularly. This could be done annually, allowing you to redirect funds towards creating fresh, high-quality content instead of maintaining outdated videos.
The Importance of Content Hygiene
Content hygiene is like cleaning out your digital closet. Just as you wouldn’t keep clothes that no longer fit, you shouldn’t keep videos that no longer serve a purpose. Outdated videos can create confusion and even legal risks. Imagine a student acting on outdated information from an old policy video—mistakes could easily happen.
To implement effective content hygiene:
Engage stakeholders, including faculty and students, to explain the benefits of a clean library.
Use archiving tools to give stakeholders control over their content, fostering trust and collaboration.
Storage vs. Archiving: What’s the Difference?
Not all videos need to be immediately accessible. Think of your active library as a refrigerator, holding essentials, while your archived content is like a freezer, storing items you only need occasionally.
With the right tools, you can create workflows to archive older content. For example, you might set a policy to permanently delete content that hasn’t been used in a year. This keeps your active library fresh and manageable.
Enhancing Content Quality
Users expect high-quality, engaging videos. Quality isn’t just about production value; it’s also about relevance and accessibility. Tools like analytics can help identify which videos are most engaging, allowing you to prioritize updates.
Consider adding closed captions to your videos. Not only do they increase accessibility, but they also improve retention and comprehension. Many viewers today prefer watching videos silently with captions, especially on social media platforms.
Refreshing Your Video Library
Think about one video in your library that could use a refresh. What changes would you make? With the right tools, you can update older content without starting from scratch. For instance, you can edit outdated information or create bite-sized chunks from longer videos.
When you update a video, you won’t lose your analytics or links, which is a significant advantage over platforms like YouTube.
Conclusion
In summary, implementing an effective video content retention strategy involves budgeting wisely, maintaining content hygiene, understanding the difference between storage and archiving, and enhancing content quality. By following these strategies, you can ensure your video library remains relevant, engaging, and cost-effective.
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